Following my posts on formula milk, my officemates and I started talking about how effective milk companies’ marketing efforts are in influencing consumers’ buying choices. We remembered how the commercial for Nido was emphasizing how it had less sugar than other milks. My officemate then whipped out his own Nido powdered milk (which he used in his oatmeal). I was really appalled when I read the label!

Now, Nido has another endorser – Dyan Castillejo whose “tagline” is “It pays to check the label”. So let us examine the label of Nido. Read the ingredients list — do you see sugar? So where did Suzy Entrata’s 70g of sugar go? Now I undestand why it is only Nestle which has a “boycott Nestle” group especially targetting that company. Honestly, when I see “recombined whole milk”, I wouldn’t think that sugar was part of it. But even if Suzy’s commercial already blatantly states that Nido has sugar, this ingredient is still not listed in the label! So, it will never pay to check the label as long as manufacturers are not transparent or honest enough to actually list each ingredient of the products they are selling.