Check out what I got in my inbox last week!

Chocolate formula for toddlers?! Locally, we have had several chocolate milk brands available – Lactum, Bear Brand.. which gets me to this Lactum ad with mothers all over the country holding a spoon:

The spoon represents a scoopful of Lactum to help your child get 100% nourished. I know we have the Milk Code and all but such blatant claim of nutrition has been generally been ignored, with Mead Johnson churning out several similar commercials in a year. Naima’s yaya and I have been talking that despite including the statement “with three balanced meals” in the ad, there is still some element of deception since the statement is so small with the dominant portion being the necessity of the “spoon” representing the formula.
Ads like this influence Pinay moms to depend on formula to bulk up their children instead of being creative in finding ways to include nutritious food for their toddlers. In fact, one of my friends have said that she needed to give more formula milk to her toddler because he ate so little. I’m surprised at how there is a boycott Nestle international organization but no similar boycott Mead Johhnson here.

*Update 6/10/10:
Mead Johnson USA has announced that it will stop the production of the chocolate flavored formula. This flavor was launched is February and just lasted 4 months in the face of criticism. I wonder when the local Mead Johnson will follow and cease production of chocolate and vanilla flavored formulas?

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