August is Breastfeeding Month with August 1-7 designated as World Breastfeeding Week. It’s the month for celebrating breastfeeding and there are certainly a lot of activities planned.

LATCH will be running a month-long breastfeeding ad campaign in collaboration with QTV. Aside from TV ads, LATCH also collaborated with Eastwood City Mall and will be holding a breastfeeding photo exhibit on Monday August 2.

This
will also coincide with the launch of Eastwood Mall’s Breastfeeding Room.
Monday’s event is part of Eastwood Mall week-long activity called “Mom’s Purest Love” culminating on Sunday with a LATCH Breastfeeding Workshop, Baby Wearing Event, Yoga and Cooking Demos and a Fashion Show launching Bianca Araneta-Elizalde’s maternity/nursing wear line – Eden.

Meanwhile, also on August 8 is the annual Mommy Milkshake Marathon which is now on its 4th year! The marathon is organized by Janice Villanueva’s Mommy Mundo and is open to babies, toddlers, kids, moms, moms to be, grandparents and anyone who believes in supporting the cause of breastfeeding in the Philippines. Registration fee is P200 for adults and P100 for kids from 3-16 years old. Babies below 3 can join for free. You can register by clicking this link. They are accepting only 400 participants this year. Email Janice if you have questions.
Medela Moms are also busy this August. As a result of their most recent visit to their principal (Medela Switzerland), they were given the go-signal to run a special warehouse sale in August for the Pump In Style Advance. Twenty (20) units will be made available at P17,000.00 only!! What a steal – to celebrate Breastfeeding Month! Purchase of the pump entitles mom to warranty and lifetime discount on services (upon expiration of warranty) and enrollment to MedelaSupports, a loyalty program which includes benefits such as discounted fees to events, exclusive invites. Purelan 7g is also on sale – buy one, take one for P395. Purelan does not expire and after breastfeeding you can use it on chapped lips, dry elbows, cracked heels or chafed nostrils due to a cold. Safe for baby, there is no need to wipe off before breastfeeding or pumping.
Also check out classes from The Breastfeeding Club held at the Medela House every month. This Saturday (31 July), the class will be “Breastfeeding and Beyond” at 930am. Other classes lined up are Beginning Breastfeeding (Breastfeeding 101) on September 25, Sustaining Breastfeeding (Breastfeeding 202) on October 23, 2010 and Breastfeeding and Beyond (Breastfeeding 303) on 27 November 2010. Email the MedelaMoms to register.
Classes at the Medela House are not only for moms but also for yayas – so moms can make sure that those who take care of their children are fully prepared for any threat that may befall them while they’re not around. The 2nd part of the Yaya Training Program will be held on 7 August 2010 from 9-12noon also at Medela House. Topics include safety concerns and first aid training. For previous pump buyers, first attendee rate is P700 while 2nd attendee rate is P300. For non-customers, rate is P800 for the first participant and P300 for the 2nd participant.
Finally La Leche League will continue to hold its monthly meetings in Greenhills Podium Mall (August 14, 11am) and Rustan’s Makati (August 29 – Sunday, 1030am). There are plans to move the Greenhills meeting from Mary the Queen to a mall – watch out for further announcements.
Happy Breastfeeding Month Everyone!

*Update 8/1/2010:
SM is also holding its own Breastfeeding Forum today, August 1 at Megamall and next week, August 8 at SM North Edsa. Check out the poster for more details.

Update 17 August 2010. Busy August is not yet over! Here are some more events to watch out for!
1. August 21-22, 2010 – All About Baby and Belly Mama Fairs at the Rockwell Tent. Shopping Hours will be at 10am-7pm. Several mompreneurs with nursing wear will be selling their clothes at this event! So check it out!
2. The Breastfeeding Club’s 2nd Baby Shower Party!
This will be on August 21, 2010 1-3pm at The Medela House. It will be a fun day of games, prizes, mini talk on top 10 breastfeeding tips with loot bag giveaways. Slots are limited – register with Maricel at 09175614366.
3. Bosom Buddies – organized by SM Supermalls for Department of Health, World Health Organization and UNICEF. This will be an event to culminate breastfeeding month and will be held on Friday 27 August 2010 at SM Megamall, Atrium. It will comprise of a press conference int he morning, talk show with Caren Bayhon-Yrastroza in the afternoon plus a whole day exhibit of products and services for pregnant and breastfeeding moms!
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